• The growth phase or turn around of business, which may involve restructuring, transition or assisting an companes with getting (back) on its feet

• Potential acquisition of entire capital, versus partial investment, if requested by the shareholders, in a business where it’s clearly the best solution for that business.

• To be effective, we must have the power to choose fresh management to assist an owner facing challenges or succession planning, which he or she accurately assesses as requiring change

• Usually co-invests informally on what we name Telephone Equity, where we invite co-investors (parties we have known for some time) to invest alongside, or they call us and make a similar informal invitation to invest alongside them as Me Too Capital.

• We are not a traditional Private Equity Fund. 

• Our "hands on" support of a company is expected to be temporary, solving one or more identifiable issues to be faced - providing that company what we name Piloting Expertise- i.e., short-term vital assistance usually to the CEO

• Our advisory business includes short or long term secondments of Zen employees to different businesess where Zen has a direct or inderect financial interest. 

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